DTF Magazine is a publication dedicated to industries and brands, culture and sports, highlighting new voices and the defining figures of our time.
Founded in 2017, it was created by the team behind don’t Take Fake — the street culture festival and brand show — alongside DTF Agency.
DTF Magazine started as an online publication and later evolved into a media platform that publishes a print magazine, produces podcasts and documentary explainer series, collaborates with leading brands, and hosts its own offline events, including the large-scale educational and music project Mirage Camp.
DTF Magazine’s focus areas
The DTF Magazine website delivers daily coverage of fashion, culture, pop culture figures, and emerging talent.
Redesigned in fall 2026, the platform features profiles of Ukrainian brands, cultural figures, and projects, becoming an online encyclopedia of contemporary Ukrainian fashion and culture.
Launched in 2017 at the don’t Take Fake festival, the first issue was published in a zine format containing selected highlights from the website.
By 2019, the third issue featured 90% exclusive content and a special cover created by Ukrainian artist Oleksii Kondakov.
Following the start of Russia’s full-scale invasion, we introduced a new format — a DTF Magazine print anthology dedicated to contemporary Ukrainian culture.
Each issue explores a particular cultural phenomenon. To date, three issues have been published, covering topics including the Ukrainian electronic music scene and Kyiv streetwear.
Mirage Camp is one of Ukraine’s largest educational and music projects for electronic musicians, vocalists, songwriters, and instrumentalists.
It is a space where new music emerges through collaboration, shared learning, and the exchange of ideas, while leading figures and insiders from the music scene share their knowledge and experience. The project also features a special series of music events.
Through audio formats, we continue to tell the stories of key figures and cultural phenomena, while our mixes and live performances introduce audiences to Ukrainian musicians and new music.
In 2021, supported by Visa, we launched a mobile podcast tour across Lviv, Kharkiv, Ivano-Frankivsk, Dnipro, and Odesa to document local communities and creators.
Our podcasts are now becoming part of a larger project that will broadcast from DTF Magazine’s own studio.
DTF Magazine’s first YouTube project was a six-part documentary explainer series produced with the support of Burn Energy. The series traces the history of streetwear through its key figures and defining moments — from the culture’s origins to the present day, and from local scenes to global names.
A separate area of our work focuses on offline events, which we organize together with DTF Agency to connect with our community and like-minded people. These include events held as part of DTF Agency’s own projects — the don’t Take Fake festival and brand show, the Double Triple action sports festival, the temporary art space MOT, and DTF Conference — as well as collaborations with partners and brands.
We create even more exciting projects in collaboration with brands and institutions. We love not only telling stories but also creating new experiences and ways to engage — both for our audience and our partners.
