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FOR ADVERTISERS
Promo content and brand integrations on DTF Magazine focus on creating unique content and brand engagement, going far beyond a routine press release or just a mention in a story.
Want to introduce yourself, your product, project or initiative to our audience? Fill out this short form and we’ll get in touch.
WHAT MAKES US DIFFERENT
Community
DTF Magazine emerged as an extension of the don't Take Fake festival, which attracted over 15,000 people. Our readers are a community, the DTF Family, rather than just a target audience. Today, we bring this community together around our music project, Mirage Camp.
Online
DTF Magazine offers 365 days of news, interviews and features covering brands, culture, sports and everything else worth knowing about contemporary life. We also produce mixes, video projects and podcasts.
Offline
Our print magazine, featuring exclusive content, has evolved into a collectible anthology of contemporary Ukrainian culture. Each issue explores a particular cultural movement or phenomenon.
AUDIENCE
Age
- 18–24 years35,12%
- 25–34 years35,54%
- 35–44 роки29,34%
Gender
51,5%Women
48,5%Men
Geography
42,63% Kyiv
We also reach readers in other major cities, including Lviv, Dnipro, Odesa, and Kharkiv, as well as across other regions of Ukraine.
Who Reads Us
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Our core audience is aged 18–34.
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Representatives of creative industries, proactive community, students.
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Ukrainian hypebeasts and anyone looking for more Ukrainian-language content about brands and industries.
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An audience that follows new releases and, most importantly, is ready to buy them.
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An audience with a keen interest in quality music, film, literature, and more — with a focus on independent culture and high-quality pop-culture content.
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An audience waiting for major international brands to enter the Ukrainian market — from mid-range and mid-plus to the luxury segment.
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Those who see sport as a lifestyle and part of contemporary culture.
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Those who follow the latest developments in technology.
Advertising formats
1.PROMOTIONAL CONTENT
On DTF Magazine, you can feature your news, brand activation, new collection, or store opening through classic formats like a promo news article, roundup, or overview.
However, some announcements work better as a feature — an expanded article based on a news story. We go beyond just sharing the news to explore its background and context.
All promo content is labeled ‘Sponsored Content’.
2.SPECIAL PROJECTS Standalone Projects and Project Series
For major launches and announcements — from large-scale events to new advertising campaigns — we create custom special projects with dedicated page branding, bringing in photography, video production, graphic design, and other specialists as needed.
Another format is a series-based special project: several articles united by a common message or theme and created in partnership with a brand.
Special projects are labeled ‘Sponsored Content’.
3.LARGE-SCALE INTEGRATED PROJECTS
We love going beyond the digital space to create multi-layered experiences that connect audiences with our partner brands. That’s why we develop comprehensive communication strategies that include a core special project and can feature any combination of the formats below:
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All promo content is labeled ‘Sponsored Content’.
4.ANNUAL DTF MAGAZINE PACK
For clothing, footwear, and accessories brands and retailers, we’ve created a special offering — the DTF Magazine Pack. It helps build a tailored partnership strategy and maintain a consistent brand presence throughout the year. The pack offers a combination of native formats: news updates, mid-length features, special projects, and social media content.
Beyond the standard package, we can also create a custom offering tailored to your marketing plans and needs.
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news
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Матеріали середнього формату
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SPECIAL PROJECTS
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social media posts
All promo content is labeled “Sponsored Content”.
5.COLLABORATIVE PODCAST AND/OR YOUTUBE SPECIAL PROJECTS
Together, we can produce a podcast or video project that extends far beyond a standard campaign — creating a memorable moment in the cultural and media landscape while authentically highlighting your brand, its identity, and core values. For example, we teamed up with Visa for a podcast expedition across Ukraine with our own mobile podcast studio, hosted two online film festivals with Ararat, and created a Ukrainian-language YouTube explainer series about streetwear with Burn Energy.
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6.EDITORIAL SHOOTS AND CAMPAIGNS
Some collections or products are best showcased through visual storytelling. That’s why we create editorial shoots that reflect the DTF Magazine aesthetic, speak the same language as our audience, and present products in a context that aligns with the brand’s positioning.
We can also develop and execute advertising campaigns of any scale, from the initial creative concept to final production.
And yes, there are no banner ads on DTF Magazine.
Tell us about you
Want to introduce yourself, your product, project or initiative to our audience? Fill out this short form and we’ll get in touch.
You can also get in touch with us using the contact details provided here