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Кампейн колекції The Rarest Flower київського бренду M1R

An ode to uniqueness: the M1R brand has released a new limited edition collection

Kyiv-based brand M1R has released The Rarest Flower collection, dedicated to ‘the unique authenticity that is in each of us’. It includes 23 elements, made in quantities of up to 20 of each item

‘You are like a rare flower in an endless field of possibilities. Your distinctiveness and ability to blossom in different conditions makes you unparalleled’, the collection’s manifesto reads.

As the brand notes, the collection was inspired by old Ukrainian songs about flowers, in particular ‘Ne topchit konvalii’ (1965).

The Rarest Flower includes black and beige embroidered trousers, T-shirts and longsleeves, as well as a black dress.

The centerpiece of the drop is a black kilt-skirt with carabiner edges for a multitude of styling options.

Among the accessories in the collection are a beret with rose embroidery, a multifunctional paracord belt that can be used as a strap for a bag or phone, and costume jewelry.

The designer of the brand Myroslava Shevchenko created a metal jewelry in the form of a flower, which can be attached to both shoes and clothes.

The collection also includes sizeless rings, piercing costume jewelry, and flower-shaped mono earrings.

You can buy items from The Rarest Flower collection on the M1R website or in the showroom at Zolotovoritska Street 6a in Kyiv.

In December, M1R presented the CALL ME collection dedicated to the holiday season. It included six items, some of which were decorated with embroidered phone prints, as well as items by old grandmother Nadiya and clay whistles by Kyiv-based craftswoman Oshelesh.

M1R is a Kyiv-based brand founded by Myroslava Shevchenko. It was launched at the don’t Take Fake festival in 2018.

The team positions M1R as a ‘platform for creativity’ and says that ‘combining emotions and experiences creates clothing and accessory designs’.


 

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