area’s first clothing collection is dedicated to the urban environment of Kyiv and its rhythm. It is based on the Road Works font by designer Olia Kuzovkina, created from thousands of photographs of Kyiv’s asphalt
The drop includes T-shirts and long-sleeve T-shirts in black, white, and grey.
The front of the T-shirts is adorned with the word ‘area’ in the Road Works font, while the back of the long-sleeve T-shirts features the phrase ‘Field of experiments’.
‘It reflects transport schedules, traffic light patterns, the chaotic flow of pedestrians, and the noise of construction. These rhythms are embedded in the materials, surfaces, cracks, and scars of the city. The collection records these signals as part of the landscape that shapes our experience of the city — and ourselves within it’, the description reads.
Each letter in the font is a unique crack, the letter ‘O’ is a manhole cover, and the symbols represent road markings. Road Works includes five stylistic sets in both Cyrillic and Latin. These sets alternate randomly, and the combinations can be controlled by adjusting the glyphs.
The T-shirt costs 1,800 UAH, and the long-sleeve T-shirt costs 2,800 UAH. You can purchase them on area’s Instagram.
About area
At area, the brand’s concept is described as ‘practical minimalism’. They aim for their ‘items to go beyond pure aesthetics’, combining visual appeal with functionality and everyday comfort.
View this post on Instagram
The brand’s first drop was released in October 2024 — two models of functional accessories created using hand-dyeing techniques. We covered them in more detail in our feature.
