The collaborative drop by m0d44 and chumaky includes a longsleeve and a T-shirt. Its idea is communication and unification as the primary force that forms communities
‘Since ancient times, communication through collective actions and rituals has fostered the emergence of social structures that provide a safe environment for all, regardless of an individual’s characteristics or fears’, the brands explain.
A longsleeve from the collection is decorated with drawings of a sun and a bull, similar to rock art. The slogan of the drop Human needs human and two running people are placed on the back. The sleeves are decorated with chumaky branding.
The T-shirt features a sun print with the word community on the front and the Not only runner slogan with chumaky and m0d44 branding on the back.
You can purchase items from the collaboration on the m0d44 website.
About chumaky
The Lviv running community project chumaky started with a podcast of the same name about running culture in 2022. Since 2023, the community has been organizing group runs.
‘In this project, the main thing for today is to systematize the processes of the community in order to manage it qualitatively and give people space to communicate, find like-minded people and friends, find new vectors for the development and demonstration of us as a community’, Nazz Oliynyk, co-founder, explained.
In March 2024, chumaky presented the first drop of clothing, which included a white T-shirt and longsleeve, black hoodie and socks. The main design element of the collection was the skeleton of a flounder, on which, according to legends, the chumaks drew icons and amulets.
‘For us, chumaks symbolize adventure, endurance and the quest for freedom, a kind of free nomadic entrepreneurs. — Nazz says. — This vibe resonates with us, we imagine them as very interesting charismatic characters. They also traveled for salt, and we run. Sweat, running and salt. It’s a kind of parallel’.
We told you more about the community in our article.
