Each season, Ukrainian Fashion Week continues to raise funds for the ‘Faces of Heroes’ project, which supports veterans and service members with maxillofacial injuries. This time, brands are also offering invitations to shows in exchange for donations or the chance to participate in giveaways. DTF Magazine has compiled some of these initiatives and also shares an overview of the Ukrainian Fashion Week program
About the concept of the new Ukrainian Fashion Week season
The new season is dedicated to the sustainable and innovative approaches of Ukrainian designers, who ‘create their collections under the extremely difficult conditions of the full-scale war’.
‘At a time when the world is changing with unprecedented speed, Ukrainian fashion demonstrates its ability to rethink, innovate, and evolve sustainably’, Iryna Danylevska, co-founder and CEO of Ukrainian Fashion Week, says.
She adds: ‘In FW26-27, we aim to showcase how Ukrainian designers are shaping the future of fashion through responsible production, new technologies, innovative materials, and sustainable solutions that respond to global challenges — from environmental to social. These are forward-looking approaches, created in Ukraine that resonate globally’.
About the program
The program includes shows, presentations, and a trade show featuring forty Ukrainian brands. A standout highlight will be the Art of Fashion: Sustainable Innovations exhibition, where brands will present looks created using upcycling and recycling techniques, zero-waste production, responsible materials sourcing, and innovative technologies. Among the participants are BEVZA, J’AMEMME, KSENIASCHNAIDER, LITKOVSKA, NADYA DZYAK, OMELIA, PLNGNS, TG Botanical, UPSLOWUSE, and the fashion school UFEG, which will also host a lecture on biodesign.
Ukrainian Fashion Week will take place from March 12 to 15 at Mystetskyi Arsenal. The full program is available via the link.
Ways to attend Ukrainian Fashion Week: charity initiatives
This season, the team continues the ‘Faces of Heroes’ initiative — a collaborative project with the YANKO charitable foundation aimed at supporting service members with maxillofacial injuries.
Переглянути цей допис в Instagram
UFW has launched a fundraiser, and for a donation of 3,500 UAH or more, you can receive an invitation to any show during Fashion Week. You can fill out the form via the link.
Some brands also have special offers.
UPSLOWUSE
For a donation of 2,000 UAH, you can automatically receive an invitation to the show, and for donations starting at 350 UAH, you can take part in a giveaway to win a mini skirt, earrings, or a top on February 10.
Переглянути цей допис в Instagram
J’amemme
For a donation of 6,000 UAH, you can purchase an invitation to the brand’s presentation. Only 10 spots are available.
Переглянути цей допис в Instagram
DOBROVA
The brand offers two options: purchase an invitation for a donation of 3,500 UAH or more (only 10 spots available), or take part in a giveaway to win two invitations for a donation of 350 UAH or more. The results will be announced on March 12.
Переглянути цей допис в Instagram
TONiA
For a donation of 350 UAH or more, you can receive items from the brand. The first winner will choose between a zip-up corset or a choker with a horse-shaped pendant; the second — between a basic T-shirt or a classic white shirt; and the third — between the ‘Tree’ scarf or a pair of earrings. The collected funds will be donated to support the treatment of serviceman Vitalii Pytlyk. The giveaway will take place on March 20.
Переглянути цей допис в Instagram
FÁBBY
The brand has launched a fundraiser for the rehabilitation of Dmytro Petrovskyi, who sustained multiple shrapnel injuries to the head, chest, and limbs. For a charitable donation of 500 UAH, you will receive an invitation to the trade show, which will take place at Mystetskyi Arsenal throughout all days of Ukrainian Fashion Week.
Переглянути цей допис в Instagram
MOGARDI
The brand, which reinterprets classic style in clothing, offers the opportunity to visit its booth at the trade show in exchange for a donation, as well as to take part in a lottery to win a belt, a hoodie, or a hat. All proceeds will go toward restoring Dmytro Petrovskyi’s jaw function.
Переглянути цей допис в Instagram
