Ukrainian boxer Oleksandr Usyk has become one of the stars of the new part of the Stone Island project, ‘Community as a Form of Research’. Part of the campaign featuring the boxer was placed on billboards in London on July 19, the day of the fight between Usyk and Daniel Dubois
The new ‘Community as a Form of Research’ is dedicated to the Fall/Winter 2025 collection. It also features basketball player Carmelo Anthony, actor Don Johnson, rapper Earl Sweatshirt, writer Bret Easton Ellis, and singer Charlotte Day Wilson.
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In the video announcing the collection, Usyk speaks Ukrainian. As part of the campaign, the boxer also answered several questions, including:
— What couldn’t you live without?
— My heart! Just joking. I couldn’t live without God.
— What achievements of yours are you especially proud of?
— My belts and my work are just things in my life. I’m not proud of this. I’m proud of my wife for our four children.
— What’s the best way to go beyond fear?
— You have to own it. Fear must be tamed and negotiated with.
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About the collaboration between Usyk and Stone Island
The boxer came out for the fight against Dubois in a custom-made jacket by the brand, created especially for the event. It was crafted from Stone Island’s signature metallic-colored nylon with a mesh lining.
One of the main elements of the outerwear, besides the Stone Island patch and the Ukrainian DTEK logo, was a tone-on-tone pixelated print — inspired by the ‘authentic pixel camouflage’, but enlarged in scale. In addition, the pattern itself was created based on a ‘specially designed alphabet that symbolizes the names of Oleksandr Usyk’s family members’.
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On July 19, Oleksandr Usyk defeated Daniel Dubois — the fight ended with a knockout in the fifth round. With this victory, Usyk became a three-time world heavyweight champion and secured his 24th professional victory.
