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How global brands help Ukraine financially

March 3 is the seventh day of Russia’s war against Ukraine. Some brands, such as the H&M Group or Nike, have completely or partially stopped cooperating with the Russian market, while others remain silent. At the same time, large conglomerates, brands and companies support humanitarian organizations. DTF Magazine tells us who is trying to help Ukraine and how

The material is supplemented

Balenciaga

The brand archived all Instagram posts and published the Ukrainian flag and address on the sixth day of the war.

«We stand for peace and donated to the UN World Food Program to provide first aid to Ukrainian refugees. In the coming days we will open our platforms to spread the word about the situation in Ukraine», the brand team wrote and called for donations for the people of Ukraine on the World Food Program website

 

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Публикация от Balenciaga 🕊 (@balenciaga)

Kering 

Kering group includes Gucci (separately from the holding donating 500,000 dollars for refugees), Yves Saint-Laurent, Bottega Veneta, Balenciaga, Boucheron, Alexander McQueen and others. General Director: François-Henri Pinault. 

«Kering will make significant donations to the account of the United Nations High Commissioner for Refugees to contribute to humanitarian efforts to help and support Ukrainian refugees. We hope for a peaceful resolution to this conflict», the conglomerate’s team says.

They call the war a «conflict».

 

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Публикация от KERING (@kering_official)

Gucci

The brand team independently donated $500,000 to the Office of the United Nations High Commissioner for Refugees to provide emergency assistance to residents of Ukraine.

«All of us at Gucci hope for a peaceful resolution to this conflict».

 

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Публикация от GUCCI EQUILIBRIUM (@gucciequilibrium)

LVMH

The LVMH group is represented by Louis Vuitton, Givenchy, Kenzo, Moet & Chandon, Hennessy and others. The CEO is Bernard Arnault, one of the three richest men on the planet.

The LVMH conglomerate issued a statement on the seventh day of the war. There, by the way, the war is called a war.

«LVMH Group is closely following the tragic situation in Ukraine and supports everyone touched by this war. We take care of our 150 employees who are in Ukraine and provide them with the necessary financial and other assistance. We also decided to donate five million euros to the Red Cross to support the victims of the conflict. Our company is also launching a fundraising campaign to support the Red Cross among our employees. The LVMH Heart Foundation was launched in 2021 and will now provide psychological and financial assistance to all employees, especially those directly affected by the conflict. The LVMH Group Crisis Committee will monitor the situation and take all necessary measures», the statement said.

 

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Публикация от LVMH (@lvmh)

Chanel

The brand donated two million euros to two accounts, namely the Office of the United Nations High Commissioner for Refugees and the humanitarian organization CARE.

«Second, the Chanel Foundation will work closely with its local partners to provide future critical support in the medium and long term for the women and children who have been affected. Since many in our company are looking for ways to donate, we will provide mechanisms for financial contributions from employees», the appeal says.

 

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Публикация от CHANEL (@chanelofficial)

Prada

The brand teamed up with the National Chamber of Italian Fashion and donated the money to the Italian branch of the Office of the United Nations High Commissioner for Refugees.

«Prada Group’s priority is our colleagues and their families in Ukraine. We continue to follow this tragic situation and hope that a peaceful solution will be found».

 

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Публикация от Prada (@prada)

MISBHV

Polish brand M I S B H V held a special sale of its collections on 28 February. All the proceeds were promised to be transferred to the account of the Ukrainian branch of UNICEF. It will be spent on medical and psychological care for the youngest victims of the war unleashed by Russia against Ukraine.

 

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Публикация от M I S B H V (@misbhv)

In addition, on March 2, the brand announced that it was inviting Ukrainian seamstresses and designers to work. The company promises to provide full support.

 

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Публикация от M I S B H V (@misbhv)

032c

The German brand 032c teamed up with Ukrainian designer Anton Belinskiy. They created a T-shirt «that can be worn to express their support on the streets for Ukraine» and to help fund the country during the war.

On the front there is a print with the image of a Ukrainian passport (earlier Anton’s brand released a whole series of clothes with such an image), and on the back there is an inscription Free Ukraine.

The t-shirt costs 50 euros and could be ordered on the 032c website until March 4, but they are all sold out at the time of this writing). 100% of sales will go to the German Red Cross, which helps war victims in Ukraine.

 

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Публикация от Joerg Koch/ 032c (@032c)

Pleasures

The co-founder of the American brand, Vlad Elkin, is Ukrainian. He lived in Ukraine for the first ten years, after which he moved to the United States.

The brand released a series of T-shirts with the Ukrainian trident. Each one cost $30, and all the money from the sale went to UNICEF, an organization that helps with the humanitarian needs of the people of Ukraine.

All the clothes are already sold out by the time we write this post.

 

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Публикация от PLEASURES (@pleasures)

Balmain

The brand’s creative director Olivier Rousteing said he donated money to the Office of the United Nations High Commissioner for Refugees for humanitarian aid to the people of Ukraine and urged others to join his initiative.

 

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Публикация от OLIVIER R. (@olivier_rousteing)

OTB Group (Maison Margiela, Jil Sander, Diesel, Marni)

The OTB Group fashion group sent money to the Office of the United Nations High Commissioner for Refugees to «provide direct economic support to refugee families and help them with their immediate needs». 

According to Arianna Alessi, president of the OTB Foundation, representatives of the company are also in constant contact with organizations involved in the adaptation of refugees in other countries’ territories.

 

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Публикация от OTB (@otb)

Acne Studios

On March 2, the brand said on social media that it donated funds to the Office of the United Nations High Commissioner for Refugees and UNICEF to support people in Ukraine.

Also, the brand suspended operations in Russia.

Jacquemus
The brand supports fundraising for medical and humanitarian aid to refugees from Ukraine. A list of relevant links to foundations and organizations involved in helping the Ukrainian population is published in the stories.

 

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Публикация от JACQUEMUS (@jacquemus)

GANNI

The Swedish brand suspended trade with Russia and transferred 100,000 Danish kroner (about $15,000) to the Danish Refugee Council.

 

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Публикация от GANNI (@ganni)

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