ALCHEVSQUE new drop is called Tribute Jersey and consists of three football jerseys. They are dedicated to Ukrainian clubs that ceased to exist due to russia’s war against Ukraine: FC Titan from Armyansk, FC Metalurg from Donetsk and FC Stal from Alchevsk.
The jerseys from the first drop are designed based on the patterns of FC Stal’s uniforms, but with mesh side inserts and long sleeves.
On the shoulders of the three jersey variants are the years of opening and closing of each team, and on the back of each jersey are the names of the cities and phone code numbers of their regions instead of the players’ names and numbers.
The drop is complemented by a video campaign starring players of Kyiv football club Lokomotyv. ALCHEVSQUE added that they are preparing a collaboration with the club.
‘It’s interesting that FC Lokomotyv, which helped us present the jerseys, was in the shadow of the Moscow version of the club before the war. I was, frankly, surprised that this club originated in Kyiv, thanks to the Kyiv railroad workers who just played football as a team. I hope that in time the brand of the historically original club will regain its former glory’ Anton Ivanov, the founder of ALCHEVSQUE, commented on the cooperation.
Later, the initial collection of three jerseys was supplemented with items dedicated to Zaporizhzhia club Metalurg.
Pink jerseys were created in collaboration with the auto community 22 boys club, the founder of which is from Zaporizhzhia. The collaborative drop also includes T-shirts and car air fresheners, which come in three scents.
You can buy jerseys from the Tribute Jersey collection and from the collaboration with 22 boys club on the ALCHEVSQUE website.
The ALCHEVSQUE brand was launched by Anton Ivanov, co-founder of the CREVV design agency, Yehor Lytvynenko, frontman of ‘Deti Deputatov’ band, and Tanya Liuta, head of the product department at Big Money University.
Anton Ivanov came up with the idea of launching ALCHEVSQUE a long time ago, and he created the first sketches for the prints back in 2018. The name of the brand refers to the name of the city in which the designer grew up: ‘a city that is located inside three large factories and is saturated with hard work’.
‘Alchevsk has shaped my visual taste, attitude to work and deep respect for ordinary people, the working class. ALCHEVQUE brand is a kind of compilation of visual aesthetics close to me. The main tags of the brand are technical aesthetics, work uniforms and folk design’.
ALCHEVSQUE presented its first drop in April 2022.
The Strategic Media Support Program project implements the Lviv Media Forum with financial support from People in Need (PIN) and Pioneer Foundation.
