The drop includes keep items recovered from the rubble after the attack, including laptop sleeves and other accessories. On June 2, a massive Russian missile strike on Kyiv destroyed the brand’s office, warehouses, studio, and part of its production facilities
The keep team says the items were intentionally left uncleaned and are being sold in the exact condition they were recovered from the rubble. The team notes that while the pieces may bear traces of damage and a scent of smoke, they will be perfectly wearable after washing.
View this post on Instagram
The laptop sleeves come in various sizes, quantities, and colors, including black, olive, grey, and coyote. The best-stocked option is the 14-inch sleeve in the coyote colorway.
keep says this is the first drop in an ongoing series, with future releases to be announced via the brand’s Instagram. All recovered items will be available in the ‘Survived’ section of the keep website.
About the destruction of keep’s office
The June 2 attack on Kyiv damaged the brand’s office, warehouse facilities, studio, and part of its production responsible for woven products and vests — a product line keep launched in 2025.
At the same time, the brand’s production facility in Chernihiv, as well as its contractors’ workshop, continue to operate.
‘The warehouse storing our materials and components was destroyed, along with everything we had produced over the past year and all the materials ordered and delivered for the new collection. Our finished goods warehouses were completely destroyed, together with all the packaging equipment. There’s a pile of keep bags buried right under the debris. We enlarged the photos and saw our pieces scattered amidst chunks of concrete and brick’, he adds.
View this post on Instagram
No members of the keep team were injured. However, order processing and shipping may take longer than usual. According to Mykola, the brand’s product range will temporarily become smaller, but the team has no plans to postpone the launch of its new collection. Keep plans to produce a select number of new pieces and shift focus to manufacturing their best-sellers.
Due to the building’s partial collapse, the team describes restoring the premises as ‘an unrealistic scenario’. They are now searching for a new location while continuing to work remotely.
The attack coincided with the brand’s tenth anniversary. Before the destruction, the keep team had been planning to open a new space on June 1, but unrelated circumstances had already forced them to delay the launch. It has now been postponed indefinitely.
