The temporary Pop Up music venue will launch in Kyiv’s Podil district in late September. Over the course of several weeks, the space will host a series of charity concerts, after which Pop Up will close. DTF Magazine spoke with the project’s initiator, promoter, and founder of the Happy Music Group concert agency, Yevhen Kibets, to provide more details about ‘a place you won’t want to miss’
About the idea behind the space
According to Yevhen, the idea for Pop Up came about while looking for a venue for one of the artists’ concerts. When they couldn’t find a suitable space, they decided to create one specifically for the event ‘from scratch’.
‘Then the idea started to grow: first, we added another artist, then a second, a third. Eventually, it turned into a separate project — a temporary music venue, — Yevhen explains. — The temporary format also emerged naturally: there aren’t currently that many artists on the Ukrainian scene whose concerts we could use to fill a large number of dates in a venue like this’.
Переглянути цей допис в Instagram
About the concept
The name Pop Up directly refers to the space’s concept. It was created as a place ‘you need to make time to visit’, as it has ‘a specific launch date and a predetermined ending’.
As part of the space’s operations, a series of events is planned — one for each invited artist — which will not be repeated in the future.
‘With each event, Pop Up gets one evening closer to its end. If you miss it, you won’t have another chance to experience it’, Kibets explains the concept behind Pop Up.
The organizers are not yet disclosing the exact number of planned concerts, their dates, or the names of the artists.
At the same time, all events at Pop Up will be fully charitable, with the proceeds from each concert going towards the needs of Ukraine’s Main Intelligence Directorate.
Describing the lineup of artists for Pop Up, Yevhen says that the space will showcase a diverse range of musical genres.
‘We weren’t trying to put together just a lineup of big names — it was important to us that each concert fit organically into the concept of Pop Up’.
About the location
The team calls the search for the location the most difficult stage in the project’s implementation. According to Yevhen, the venue had to match the industrial aesthetic they were looking for while also being functional.
‘First and foremost, the atmosphere was important to us. We wanted to find not a classic concert hall, but a more characteristic space with an industrial and factory aesthetic. At the same time, it had to have good acoustics, sufficient capacity, and the ability to host a concert for around 500 people’.
Kibets explains that the location is also intended to become part of a new concert experience for visitors.
‘We want people to come not just to listen to a concert, but to get new impressions from the place itself, the atmosphere, and the format’, he says.
The first concert at Pop Up will take place in late September, with the artists’ names set to be announced in the coming weeks. You can follow the venue’s announcements here.
