Ukrainian twins Tania and Zhenia Posternak shoot a campaign for UGG and JW Anderson starring Blood Orange

As part of their collaborative collection, Jonathan Anderson’s eponymous brand and American footwear brand UGG reimagined two classic shoe styles — the UGG Classic Boot and Tasman — as loafers. The accompanying campaign featuring musician Devonté Hynes, also known as Blood Orange, was shot by Ukrainian twins and photographers Zhenia and Tania Posternak

About the campaign

Styled by Jonathan Anderson and shot in a home setting, the campaign focuses on ‘everyday rituals’. The brand explains that the concept continues their approach of reimagining familiar objects through unexpected details.

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British artist Blood Orange was invited to be the face of the brands' debut collaboration, as he ‘embodies the spirit of the collaboration’.

‘His boundary-pushing creativity and unconventional perspective help show how the silhouettes balance between the everyday and the extraordinary’, UGG explains.

Photographers Zhenia and Tania Posternak, who shot the new campaign, have previously worked on projects for Anderson. In particular, they created a teaser for Dior's Cruise 2027 show.

About the footwear in the collection

Anderson describes the collection as ‘experimental’ and explains that he was interested in looking at something as ‘instantly recognizable’ as UGG boots through the lens of JW Anderson.

The collaboration centers on two unisex footwear styles inspired by classic penny loafers: the UGG x JW Anderson Loafer Boot and the low-top UGG x JW Anderson Loafer.

The new silhouettes retain the original design's rounded toe, updated by Anderson with a classic loafer strap across the vamp and decorative box stitching. UGG and JW Anderson branding appears on the back of each shoe.

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Both styles come in three colorways: walnut, khaki, and bright orange.

The UGG x JW Anderson Loafer and Loafer Boot will be available for purchase starting October 15 on the UGG and JW Anderson websites