The gift store will be part of Module of Temporality, a cultural space from don’t Take Fake in Kyiv. There, in addition to the project’s merch, the team will present a series of exclusive collaborations with Ukrainian artists and clothing, accessories, and decor brands. Every drop will revise the concept of time and temporality, which is the key topic of the exhibition, taking place at MOT from February 10 to April 30. In this article, DTF Magazine takes a brief look at the brands represented in the gift store, and presents a teaser on what to expect from their collaboration with the Module of Temporality.
We carefully chose partners in whose quality and values we are confident, — the don’t Take Fake team explains. — The items presented on the shelves were created in Ukraine during a full-scale war, under conditions of constant blackouts and business shutdowns. For us, these are not so much goods as the embodiment of the endurance of Ukrainian business and the fixation of time in physical objects that complement the project.
All profits from the sale of items from the gift store will go to the MOT Fund. At the end of the project, the team will donate all funds to restore art institutions and monuments damaged as a result of Russian aggression. Read more about it here.
In 2019, Vita Nozdrachova founded the brand, which at the time specialized in clothing for water sports and running, and among the popular items were rashguards and bodysuits made of compression fabric. Since 2022 the team has been producing full-fledged drops, experimenting with materials and cuts. For example, it is the only Ukrainian brand that uses Yulex, an eco-friendly neoprene that Patagonia works with.
The philosophy of O(FourFour) is most clearly manifested in the term city tourism, which they use to describe one of their key areas: technological clothing for outdoor activities, which can also be worn at a party or a walk around town. The team’s principle is to make designs devoid of temporal context.
“We’re not trend-oriented, we try to make designs devoid of temporal context and don’t refer to a stylistic period so it’s not clear whether it’s done in 2022, 2001 or 2030. We like to be looser with a wider field of interaction. Because beauty and aesthetics are definitely not just about what we have today, we’re not interested in working in that territory”, Masha Havrysh, creative director and graphic designer of the brand, tells us in an interview.
O(FourFour) × MOT: The special drop will include a THORI vest, MOTH longsleeve, SEER balaclava, and ORYX laptop case.
O(FourFour) : Interview on DTF Magazine | Instagram | Website
The Broq team is inspired by the beauty of imperfection, the fluidity of time and life, gender neutrality and natural textures. The brand produces earrings, cuff earrings, rings and hand jewelry — they are abstract and not subject to clear description. Moreover, according to the founder of the brand, Anna Kharabuha, there are no two Broq items that are exactly the same — each piece is handcrafted individually.
“We see aesthetics in evolution. It’s not the shiny newness, but the little scratches of history that make an item (and not only) really unique. Broq is about the power that comes with understanding and a true awareness of uncertainty and constant change, — Anya explains her brand concept to us. — Broq doesn’t dictate any rules. It’s right there, in direct contact with you, reminding you of that freedom. Broq is support, Broq is an exoskeleton”.
The Broq × MOT capsule is a brand new ring and wristband.
Broq : Interview on DTF Magazine | Instagram | Website
It’s a Kyiv-based brand with a focus on the future workwear, created by graphic designer and illustrator Anton Abo and Oksana Rysovana. Back at the start of the project in 2019, Anton explained the concept in an interview with DTF Magazine: “It is interesting for us to see how the professions are changing, how the world is changing. Some professions are becoming multidisciplinary and some are disappearing altogether. We try to rethink this process, and not without irony”.
The name m0d44 is a combination of two concepts: short for the word module, part of some system, and a reference to technical aesthetics, which is close to the brand, while 044 is the Kyiv telephone code. The team works a lot with recycled and sustainable materials: organic cotton, recycled Polartec polyester and Econyl nylon, as well as reflective materials.
“Clothes cannot solve many problems, but at the same time, through clothes you can convey certain ideas”, the m0d44 team is convinced.
Especially for MOT, the brand designed T-shirts, hoodies and caps.
Dmytro Isaienko founded the brand of backpacks, bags, and accessories in 2007. He explains the idea of the brand as follows: “pilsok is about simplicity, friendship, and help, but not about fashion”.
The most iconic item of the brand was a roll-top backpack with a top that can be rolled up.
The brand also often experiments with recycled materials: last year pilsok released backpacks made of recycled car airbags. All backpacks and bags together with the accessories are produced in our own workshop in Kyiv.
In collaboration with MOT, pilsok will present a new interpretation of the sacoche air bag model, and then one of the backpack models.
pilsok : Instagram
The Ukrainian rug brand relies on durable materials, in particular combining wool or cotton with acrylic to achieve even greater durability. Among the plaids you can see geometric prints, illustrations, as well as minimalist combinations in bright and neutral colors.
The limited edition plaids with the works of Ukrainian artists deserve special attention. For example, in 2021 don’t Take Fake together with Woolkrafts released a series of plaids with works by Volodymyr Waone Manzhos, Artem Prut and Oleksandr Hrebeniuk.
In 2023, continuing their joint history of art collaborations, don’t Take Fake and Woolkrafts teamed up with Ukrainian illustrator Serhiy Maidukov. His work can be seen in the world’s most respected publications, such as The New Yorker, The New York Times or The Washington Post, or in a solo book dedicated to Kyiv.
However, a Woolkrafts plaid with Serhiy’s new drawing, created especially for Module of Temporality, as well as a printed print of the work will be available for purchase in February.
It is a brand that produces household items. For the first collection, Sabina Lyubchenko, designer and founder of Sabi, created candles made of beeswax from Ukrainian beekeepers.
Although wax candles burn faster than paraffin candles, they melt brighter, forming colorful abstractions and sculptures that decorate interiors. Sabi‘s instagram says that for bright colors, they add “a secret proportion of dyes so that the colors of the candles are rich and pleasing”. The candles can be bought in sets of 4 and 12 candles, which are combined into different palettes.
Sabi designed a 4-candle set with new unique colors especially for MOT.
Mishel and Nicol Feldman are street art artists whose numerous works can be found on the streets of Kyiv, Odssa, Dnipro, Berlin, and Barcelona. Sestry Feldman made stained-glass windows and painted the wall of the Closer art center for the Strichka festival, created murals for the Brave! Factory Festival. In 2021, they presented a five-part animated series “YoYo. A cartoon about the future” and in 2022 they continued to draw on the streets of Kyiv (some of the most recognizable characters were Cossacks) and created works within the framework of our charitable art snowboard project. Now the artists work not only with canvases and clay, but also with visual design of merch.
The sisters confess that Yann Arthus-Bertrand’s “Home” (2009) inspired them to do street art, and Alejandro Jodorowsky’s films inspired them to create tarot cards, both as a street art project and as three physical decks, two of which are dedicated to Ukraine. The latter were released in collaboration with ORNER — they will be available for purchase at MOT.
In collaboration with Module of Temporality, the artists created a new series of works for the Rubik’s Cube.
Eye Sea Art
It is a ceramics workshop and school that offers classes in ceramics and academic sculpture for both beginners and experienced artists and designers.
Eye Sea Art often collaborates with artists: for example, in 2021 they created the Eye Sea Skulls charity series, continuing to work on it during the war. Volodymyr WaOne Manzhos, Bob Basset, Roman Mykhailov, Mycola, Tasha Levytska, and Oleksandr Prytula painted porcelain skulls in their own style.
“Just a year ago, it seemed that society was lacking a certain Memento Mori. Today there are tragically too many reminders of death. But we continued to work on this series during the war now’, founder Ksenia Gladushevska explains the idea.
The workshop also organizes exhibitions: one of the latest projects featured sketchbooks and sketches by Ukrainian artists, including Oleksandr Hrebeniuk, Kiot, Metazoa, Yeva Kafidova, Oleg Semak, Tania Yakunova, and others.
Eye Sea Art : Instagram
The Kyiv-based artist and founder of the Light White Decor project works with gypsum: he makes cachepots-basket balls, Coca-Cola bottles, burgers and other pop-cultural symbols. A special place among the works is occupied by gypsum sculptures of iconic sneaker models: Nike Air Force and Huarache, Adidas Superstar, Yeezy Boost 350. Kirilich also made 50 gypsum cones — the awards of the first DTF Magazine “People and Projects of Kyiv” award, which we gave to those who define modern Kyiv.
Why gypsum? Roma says that the reason in particular is its environmental friendliness. Another reason is the aesthetic of simplicity: “All the items I make exist in reality: the Coca-Cola bottle, the ball, the sneakers… Darth Vader, basically, also exists. I leave only the aesthetics, only the form. I create them in white: that’s how you (with the help of light) can get the sense of scale and examine all the details”.
For MOT, Kirillich will create gypsum copies of the containers from which the structure is built. Each of them can be painted with markers.
Roman Kirilich: Instagram
Montana Cans x MOT х Stroom
The history of the German graffiti paint brand Montana Cans began in 1995: from a small store in a garage it has grown into a global chain and is represented in more than 60 countries, including Ukraine. Montana Cans collaborates with artists and brands alike: they developed a new shade of paint in collaboration with Berlin-based tech brand ACRONYM, and created a new sneaker print in the form of paint stains for Reebok.
In Ukraine, Montana Cans is a long-term friend and partner of don’t Take Fake — it was Montana paints that were used to create works in the art zone of the festival. Especially for MOT, they teamed up with another community — the Kyiv tattoo studio Stroom.
Two packs, both consisting of cans of Montana Black aerosol graffiti paint and stencils designed by tattoo artists from Stroom, will be the result of a tripartite collaboration.
Роман Кіріліч : Інстаграм | Сайт | Інтерв’ю на DTF Magazine