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The year of the tiger: Kyiv brand O(FourFour) presented a new drop

O(FourFour) team dedicated the collection of winter clothes to the tiger, which is the symbol of 2022. With this drop the brand also wants to draw attention to cruelty to animals and help the Ukrainian animal rights movement UAnimals

Sweatshirts, long sleeve shirts, hoodies, bodysuits, vests, buffs, kimono sets, cape pants and underwear were part of the drop.

Bodysuits and long sleeve shirts were complemented with «tiger» stripes, and sweatshirts and hoodies were supplemented with the image of a tiger.

The kimono sets are made of tencel and they are made in black and olive colors. They were created in the image of traditional Japanese clothing, «so that the movements in it would be smooth and soft, like a tiger on the hunt».

«We reasoned about the magic and festivity of the approaching season when we created this collection. For us, winter drops are always associated with gifts for our loved ones, friends, and ourselves. That’s why we created clothes which would be desirable to give as a gift. And we want to give a chance for a happy life to the animal, which UAnimals deals with», Vita Nozdracheva, the founder of OFourFour, explains.

OFourFour will give UAnimals 100 UAH from each sold clothes from the winter drop.

O(FourFour) presented its first men’s collection in November 2020. We told you more about it in our material.

O(FourFour) is a Kyiv brand founded in 2019. Initially it produced women’s clothing for water sports. The main item of the brand was bodysuit made of compression material. Now the brand produces women’s, men’s and unisex clothing, among which are T-shirts, long sleeve shirts and hoodies.

The team uses functional materials and tries to look for more sustainable options for the production of all clothing. For example, they use Econyl fabric based on recycled ocean plastic to produce swimwear, bodysuits and leggings. O(FourFour) uses American material Yulex instead of neoprene. Outdoor brand Patagonia makes clothes from this material as well.


Design partner —
Development — Mixis