The Ukrainian brand ALCHEVSQUE, which was launched in March of this year, presented a new drop No Way Home. It included T-shirts dedicated to Alchevsk, the hometown of the brand’s co-founder Anton Ivanov.
The white oversize T-shirts bear the inscription «Alchevsk», with the first letters of the name painted over. According to the team, the print refers to the kind of road signs that were painted over with paint to disorient the russian military in the first month after the start of the full-scale war in Ukraine.
«The print also symbolizes a lost home because the city of Alchevsk has been in occupied territory since 2014 and is controlled by the self-proclaimed Luhansk People’s Republic», the ALCHEVSQUE team says.
The cut design and production of the new drop was done by a team of another Ukrainian brand O(FourFour).
You can buy the No Way Home T-shirt on the brand’s website. The price is $70.
The brand’s team will donate 50% of its profits to Repair Together, a charitable organization. It helps residents of the Kyiv region to rebuild houses damaged by shelling and occupation by the russian military.
We told you more about the first drop by ALCHEVSQUE in our article. It included black oversize T-shirts with the numbers 24.02 and the scheme that most Ukrainians used to tape up their windows to protect themselves from the shock wave.
The ALCHEVSQUE brand was launched by Anton Ivanov, co-founder of the CREVV design agency, Yegor Lytvynenko, frontman of «Deti Deputatov» band, and Tanya Liuta, head of product department at Big Money University.
Anton Ivanov came up with the idea of launching ALCHEVSQUE a long time ago, and he created the first sketches for the prints back in 2018. The name of the brand refers to the name of the city where the designer grew up: «it’s a city that is located inside three large factories and is saturated with hard work».
«Alchevsk has shaped my visual taste, attitude to work and deep respect for ordinary people, the working class. ALCHEVQUE brand is a kind of compilation of visual aesthetics that is close to my heart. The main tags of the brand are technical aesthetics, workwear and folk design».
The team planned to present the first drop «just a week before» the full-scale offensive on February 24. Anton specified that they wanted to donate some of the proceeds to foundations that help displaced people from the temporarily occupied territories of Donetsk and Luhansk regions.
«The war has made adjustments. It’s strange to launch a brand at a time like this, but I’ve been putting it off for so long, so maybe now is the best time», the designer added.