A pop-up market with clothes of Ukrainian brands will be held in Paris on April 10-13. It is an initiative of Lilia Litkovska, a Ukrainian designer and owner of the eponymous brand
Katerina Kvit, T. Mosca, Bobkova, Nadya Dzyak, Gudu, LITKOVSKAYA, DZHUS, Shur Shur, Agape Jewelry, Logvin Jewelry and Chego Jewelry will participate in the charity sale.
The organizers will give half of the proceeds to humanitarian organizations that help people in Ukraine.
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The team of the ArtCode.ua project, founded by Lilia a few weeks before the full-scale russian offensive and presented during Paris Fashion Week in March, worked on the organization of the pop-up. The main idea of the platform is to promote Ukrainian artists on the world markets.
«Leading Ukrainian designers overcame many difficulties and brought items from their studios all over Ukraine, some of which are located in war zones. We have brought our teams back together in safe places to continue our work. This is our way of helping Ukraine and our teams in this difficult time», LITKOVSKAYA commented on the pop-up idea.
In early March, collections of several Ukrainian brands were presented at Tranoï trade show, which was held in parallel with the Fashion Week in Paris. At first, only the demonstration of designer Lilia Litkovska’s brand was scheduled for the show.