Ukrainian brand RIOTDIVISION and charity organization Azov One released a joint drop, which consists of three models of T-shirts and hoodies. Mariupol defenders became the heroes of the campaign, and the proceeds from the sale of the items will be transferred to Azov One
For the collaboration RIOTDIVISION released basic T-shirts in black and white colors and black hoodies. The clothes were complemented with a print by artist Oleg Semak.
In a commentary to DTF Magazine, the brand’s team revealed that the most important element of the collection is ‘the meanings they wanted to convey to the world’: ‘the conceptual basis of the collaboration is the search for continuity and duration of traditions of resistance to tyranny in Ukrainian military culture’.
Thus, in the print on the front of the items they ‘showed the continuity of generations of warriors who lived and fought on Ukrainian lands’, and on the back — they ‘captured important artifacts — weapons of different epochs, which they used’.
‘Warlike Scythians, the wife of Kyivan Rus, freedom-loving Cossacks, fighters of the Ukrainian Insurgent Army — these are different manifestations of one worldview, in the system of coordinates of which is the struggle for freedom, the right to independently determine its socio-political vector and the realization of military virtues. These are the basic and most important principles’, RIOTDIVISION explained the idea.
Azov fighters who defended Mariupol were invited to take part in the campaign, in which Artem Plutalov was the photographer.
‘Our heroes are the defenders of the Mariupol garrison. Glorious warriors whom we respect very much. We would also want to remind: Azov fighters are still in captivity. We must remember this and do everything possible to make sure that the world does not forget about it and look for opportunities to bring them home’.
You can buy items from the joint drop by RIOTDIVISION and Azov One on the brand’s website.
In August, RIOTDIVISION showed a new campaign featuring Ukrainian military veteran Denys Quebec. This is how the brand wanted to tell about the experience of military men who have survived serious injuries or amputations.
After the war in eastern Ukraine began in 2014, Denys Quebec volunteered for the ATO. In 2017, the soldier lost part of his palm as a result of being hit by shrapnel during a combat mission. After treatment and rehabilitation, Denys became an instructor and now trains young fighters.
We’ve told you more about the campaign
